Insight
Electric cars are popular among millennials.
The electronic music scene has also evolved into one of the most robust and influential genres of music today. The target audience ranging from 18-25 years old having some post-graduate education and an income of $25,000 to $49,000 is a perfect fit for a Ford Focus.
Idea
Ford will partner up with Electronic Zoo Festival to provide a unique experience to its consumers. The Wonder Ride. This will position Ford Focus as one of the leading vehicles in the EDM scene.
Manifesto
There’s an electrical current coming. You can feel your heart beat through your chest. The revolution revolves around electric and electric dance. Embrace the sensual pleasures of saving the planet by day and releasing your temptations by night. Your drive becomes the drive. The night becomes your night. Your ride becomes the celestial Wonder Ride it was meant to be.
Queue in track Wamdue Project - King of my Castle.
Print & Outdoor Executions
DJ Snapchat Stories
The lives of famous DJs will be documented on Snapchat leading up to the day of the Electric Zoo festival.
Dealership Perks & Props
Ford Dealerships will provide exclusive tickets for the Electric Zoo festival. EDM related props will be positioned outside their dealership bringing awareness to the public about their partnership with the festival.
Test-drive Loot Bag
Loot bags will be provided to people who have completed a test-drive in a Ford Focus. The loot bag will include neon glasses, I ♥ ELECTRONIC MUSIC wristbands, glow in the dark necklaces, stickers, temporary tattoos, USB of unreleased electronic music from featured DJs and other electronic related items.
Online YouTube Ads of unreleased tracks from upcoming Electronic DJs
Featured ads of unreleased tracks on electronic music channels.
